As a new player in a competitive market, online pharmacy DiRx needed to win over customers from its larger competitors. By leveraging digital experience analytics to better understand and help acquire new customers, DiRx has revolutionized the way customers are engaging with their pharmacies. Attend this session to learn:

• The three pillars of outstanding digital customer experience and how to align organizational goals around them
• Digital experience best practices throughout the customer lifecycle
• How DiRx is using digital experience analytics to increase customer acquisition, satisfaction and loyalty